Global personal care brand Laifen is finally making its way to the Philippines, introducing its range of smart hair dryers built for faster and more efficient styling. The company, known for its engineering precision and minimalist design, aims to bring salon-level results straight to local homes.
Laifen started in 2019 and has since grown into a global name in personal care tech, reaching over 20 million users worldwide by early 2025. With its official Philippine debut, the brand is now offering Filipinos the same high-speed, temperature-controlled tools that have become popular overseas.
Compact, Maximum Performance: Laifen Mini
The Laifen Mini shows that small doesn’t mean underpowered. Despite its compact build, it runs on a next-generation motor spinning at 110,000 RPM, capable of drying hair quickly without the noise. It stays at just 61 dB, thanks to its built-in noise reduction technology.
Weighing 299 grams (excluding cord and nozzles), it’s light enough for everyday use or travel. Its Smart Temperature Control keeps an eye on heat levels 100 times per second, protecting hair from damage, while a Negative Ion Generator reduces frizz and adds shine. There’s also a Child Mode for gentler airflow—useful for family households.
Built from durable nylon reinforced with 30% fiberglass, the Laifen Mini is designed for both safety and performance. It’s priced at P5,799, but buyers can currently grab it for P3,599 on Shopee, Lazada, and TikTok, available in Green, Blue, and White.
Precision Meets Power: Laifen SE 2
For those who want more control, the Laifen SE 2 improves on the first SE model with stronger airflow and better precision. Its 108,000 RPM motor produces an airspeed of 21.5 m/s, drying hair faster without relying on extreme heat.
Users can fine-tune their styling with 10 possible combinations: two airspeeds and five temperature levels. The Smart Temperature Control keeps things safe by checking heat 80 times per second, while a six-layer noise reduction system brings the volume down to just 59 dB.
The Laifen SE 2 retails for P7,499, but early buyers can catch it at a discounted P4,499 through Laifen’s online flagship stores.
Look Good, Spend Less: Laifen SE Lite
The Laifen SE Lite offers a more affordable entry point into Laifen’s hair dryer range. It’s lighter and shorter than the SE, making it easier to handle, especially for longer styling sessions.
It still packs plenty of tech, including the ability to release 150 million negative ions to reduce frizz and static. The Smart Temperature Control monitors heat 50 times per second, protecting hair from overexposure while keeping results consistent. With a quiet 62 dB output, it’s ideal for users who prefer a calm styling experience.
The Laifen SE Lite costs P3,799, with a limited-time deal of P1,999 on Shopee, Lazada, and TikTok. It comes in Tan, Pink, and Purple.
Get Your Laifen Hair Dryer Today
Laifen’s full lineup is now available both online and in select stores nationwide. To celebrate the launch, shoppers can enjoy special bundles, including 50% off a waterproof bag with every SE 2 or SE Lite purchase, plus a free comb while supplies last. New followers can also claim a P100 OFF voucher.
For more details, follow Laifen Philippines on Facebook, Instagram, and TikTok.
