Manila, Philippines – Sony Philippines unveils the highly anticipated LinkBuds Fit x Hatsune Miku limited-edition bundle, merging cutting-edge audio technology with Japan’s iconic virtual singer. Following its Japan launch on July 30, the collaboration is now set to reach Filipino fans with an exclusive preorder offer beginning August 22 to September 12, 2025, available at select Authorized Sony Dealers in-store and online.

A Collaboration Like No Other
The LinkBuds Fit x Hatsune Miku edition features Sony’s acclaimed wireless noise-cancelling stereo headset, the LinkBuds Fit, bundled with specially designed Miku-themed collectibles:
- Two Hatsune Miku HoloModel Digital Figures art by ogipote. Featuring the exclusive campaign song “BELIEVE DAY” Music & Lyrics: Tsubasa Harihara (HarryP).
- LinkBuds Fit x Hatsune Miku Acrylic Figure with original Hatsune Miku artwork that fits the LinkBuds Fit case
Colors available include Black, White, Green, and Pink. The device itself remains unbranded with Hatsune Miku imagery to maintain a sleek, minimal aesthetic.
Preorder Mechanics
Customers may preorder the LinkBuds Fit x Hatsune Miku bundle by adding ₱1,500.00 to any purchase of a Sony LinkBuds Fit unit in Black, White, Pink, or Green. The collectible bundle is valued at ₱5,000.00, making it an unbeatable exclusive offer.
Available at the following outlets:
In-Store:
- Sony Centre Megamall
- Sony Centre Glorietta
- Sony Centre Mall of Asia
Online:
- Sony Lazada Flagship Store
- Sony Shopee Flagship Store
- Sony TikTok Flagship Store
Customers will receive the acrylic stand upon delivering or in-store claiming. The Hatsune Miku HoloModel Digital Figures will be redeemable via a digital code sent after MySony product registration.
As per DTI Permit No. FTEB-232611, Series of 2025
To learn more about the LinkBuds Fit x Hatsune Miku, see link: https://www.sony.com.ph/microsite/lbsxahatsunemiku/
How to Claim the Hatsune Miku HoloModel Digital Figures:
- Register your product on MySony (https://mysony.sony-asia.com/ph/contact/signup)
- Submit your product details, purchase date, and receipt
- After verification within (1 week), receive a digital code via email
- Redeem via the XMarket site (https://xr-marketplace.com/en) and view in the HoloModels®︎ AR app, available on the App Store or Google Play.
LinkBuds Fit x Hatsune Miku bundles bought in-store may receive the bundle after one week, or shipped together for online purchases. For online purchases, please see number of days for delivery per area coverage:
- Metro Manila: 5-7 days
- Luzon: 7-8 days
- Visayas: 9-10 days
- Mindanao: 12-14 days
Note: The Acrylic Figure is a collector’s item and is not covered by warranty.
Experience “BELIEVE DAY” in AR
This exclusive Miku bundle brings the original artwork to life with an immersive digital experience. Fans can enjoy AR visuals of Hatsune Miku singing and dancing to the original campaign song “BELIEVE DAY” through the HoloModels app, making this a must-have for Miku fans and tech enthusiasts alike.