As the Philippines prepares for the 9.9 Mega Campaign, Star Digital Solutions (SDS) is gearing up for one of the country’s biggest e-commerce events of the year, bringing together brands, creators, and digital commerce strategies.
Recognized as a top Multi-Channel Network (MCN) and TikTok Shop Partner (TSP) agency in the Philippines, SDS has built a growing portfolio across FMCG, beauty and personal care, fashion, health, and technology.
For this year’s 9.9 campaign, the agency is preparing for more than 100 livestream sessions covering over 1,000 livestream hours, featuring creators and brand-led activations. That’s nearly double its livestream activity during the recently held 6.6 Mega Campaign.
Combining Content, Creators, and Commerce
SDS is combining shop management, livestream commerce, performance marketing, content creation, creative development, and production to help brands turn attention into engagement and, ultimately, sales.
The agency’s approach extends beyond major shopping events such as 9.9, 10.10, 11.11, and 12.12. In less than two years, SDS has expanded its capabilities to include Store and Shop Management, Livestream Commerce, Creative Development and Production, Media Planning and Buying, Affiliate Marketing, Influencer Marketing, and Warehousing and Fulfillment.
Rather than treating livestreaming as a standalone promotional activity, SDS integrates it into broader e-commerce and marketing strategies, positioning itself at the intersection of commerce and entertainment.
Growing Livestream Commerce Presence
SDS has worked on livestream campaigns featuring recognizable Filipino celebrities, creators, and personalities, including Denise Laurel, Criza Taa, Iwa Moto, Bea Borres, Lauren Young, Nadine Lustre, Rei Germar, Luis Manzano, BINI, and Jelly Eugenio.
The agency says some of its livestream campaigns have contributed to record-breaking sales performances for content creators, highlighting the potential of creator-led livestream commerce to drive both engagement and sales.
Scott Adrian So, COO of Star Digital Solutions, emphasized the importance of collaboration across the teams involved in a livestream.
“A successful livestream is never the work of one person or department—it is the result of synergy. From hosts and creatives to operations, performance, and production, every function must work toward one objective. When teams move as one, a livestream becomes more than a broadcast—it becomes a complete commerce experience that turns attention into engagement and engagement into sales.”
Working With Major Brands
As consumers increasingly discover products through short-form videos, livestreams, creator recommendations, and social commerce platforms, brands are looking for partners that can connect content, creators, media, and commerce.
SDS currently manages key accounts from major names including L’Oréal Group, P&G, Unilever, Nestlé, Christy Ng, Rejuran, ROUND LAB, Strokes Beauty Lab, BLK Cosmetics, Happy Skin, and many more across beauty, fashion, FMCG, personal care, and consumer products.
Shaping Philippine E-Commerce
As 9.9 approaches, SDS aims to further strengthen its role in the country’s growing e-commerce ecosystem through its MCN and TSP Operations, Store and Shop Management, Livestream Commerce, Media Planning and Buying, Creative Production, Creator Partnerships, Affiliate Marketing, Influencer Marketing, and Warehousing and Fulfillment capabilities.
Kevin Richard Lim, CEO of Star Digital Solutions, said e-commerce has become an increasingly important driver of brand growth.
“E-commerce in the Philippines is no longer just a sales channel—it is becoming a critical driver of brand growth. As consumers increasingly discover products through content, creators, and livestreams, brands need more than an online presence; they need a commerce strategy that connects discovery, engagement, and conversion. At Star Digital Solutions, we continue to invest in e-commerce, livestream commerce, performance marketing, and creator capabilities to help brands turn that opportunity into growth.”
Meanwhile, Zebedy Rafael San Agustin, Senior Operations Manager at Star Digital Solutions, highlighted the importance of people alongside technology and strategy.
“Technology, data, and strategy drive performance, but people drive success. At Star Digital Solutions, we believe in understanding our brands, creators, hosts, and consumers—and bringing their strengths together with the right direction. Our people-first approach enables us to build campaigns that deliver results while creating partnerships and capabilities that last beyond a single campaign.”
With more than 1,000 livestream hours planned for 9.9, SDS is looking to turn the campaign into another opportunity to connect brands and creators with consumers while driving measurable results.
For brands looking to scale their e-commerce presence—and creators seeking opportunities in livestream and social commerce—Star Digital Solutions is positioning itself as a partner for the next phase of Philippine e-commerce.
The 9.9 rush is coming. And Star Digital Solutions is ready.
