TNT, Smart Communications, Inc.’s value brand, earned multiple honors at the 2025 International Business Awards (IBA), which recognize outstanding organizations and professionals worldwide.
TNT won a Gold Stevie for Brand Experience of the Year – Consumer for its TNT Petmaloop Challenge. The campaign invited content creators to showcase what brings them joy in their hometowns on TikTok, culminating in a 26-hour, 15-minute livestream that set a Guinness World Record for the Longest Travel Livestream.
It also received a Silver Stevie for Viral Marketing Campaign of the Year for its SIM Registration campaign, which blended humor and creativity to encourage timely SIM registration. The campaign quickly went viral, gaining over 100 million views across social media.
“These awards show TNT’s dedication to empowering everyday Filipinos—not just with affordable services but also through meaningful and fun campaigns on our award-winning network,” said Lloyd R. Manaloto, First Vice President at Smart.