HUAWEI continues its legacy of fusing groundbreaking imaging innovation and elegant craftsmanship with the launch of the all-new HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro. These newest smartphones from HUAWEI blend elevated aesthetics with visionary mobile imaging features that let you see and capture the world in stunning clarity, in any setting.
See the Finer Details with Precision in Every Frame
The HUAWEI Pura 80 Pro captures every frame with remarkable precision, revealing the extraordinary details of everyday beauty through its Ultra Lighting Macro Telephoto Camera with up to 5cm Super Close Focus. Its large F2.1 aperture allows more light in, delivering vibrant lifelike shots whether you’re capturing the glow of lanterns at night or your favorite artist under stage lights. The HUAWEI Pura 80 Pro excels at night photography with its 1-inch Ultra Lighting Camera and Ultra Chroma Camera, which preserves the rich colors and mood of cityscapes, night markets, or concert scenes with striking clarity and emotional depth.
Bring the World Closer with Picture-Perfect Clarity
From electrifying live concerts to the quiet beauty of a moonlit street, the HUAWEI Pura 80 Ultra lets you capture life’s most unforgettable moments in vivid, vibrant detail. The HUAWEI Pura 80 Ultra breaks new ground for mobile photography with the industry’s first Switchable Dual Telephoto Camera, which effortlessly combines a 3.7x mid-telephoto and 9.4x ultra-telephoto lens in one sleek unit. Whether you’re recording your favorite artist on stage from rows away, or zooming in to capture the glint in a loved one’s eyes, the HUAWEI Pura 80 Ultra delivers breathtaking clarity, cinematic depth, and true-to-life texture without sacrificing quality.
Its 1/1.28-inch Ultra Large Sensor enables the largest telephoto light intake ever seen on a smartphone. This means you can capture the distant city skyline at dusk or frame dramatic portraits during a twilight stroll, and your photos will remain sharp, vibrant, and rich. Thanks to its micron-level motor and over 140 precision components, switching between focal lengths is seamless.
The HUAWEI Pura 80 Ultra’s innovative 1-inch Ultra Lighting HDR Camera is a powerhouse unit that lets you master the play of light and shadow. Its real-time TCH-HDR processing offers an incredible 16EV dynamic range to preserve every highlight and subtle detail when you’re photographing sun-drenched architecture on vacation or shooting moody nightscapes in your neighborhood. The AI Cinematic Engine transforms casual videos into emotionally rich, true-to-life scenes with nuanced contrast and realistic colors that make playback feel like you’re actually there.
Carry Dazzling Elegance Anywhere You Go
True to the HUAWEI Pura Series legacy, the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro combine industry-leading imaging with elegant, dazzling design. The HUAWEI Pura 80 Ultra turns heads with its exquisite aesthetic touches and a “golden glaze” finish that gleams with understated luxury. Available in the dazzling Prestige Gold or the elegant Golden Black, the HUAWEI Pura 80 Ultra is designed to make you stand out beautifully wherever you go.
You’ll find the perfect style companion with the HUAWEI Pura 80 Pro, which evokes quiet sophistication at every glance with its fluid contours and radiant finish. Choose the style that suits your style best from three available colors: Glazed Red, Glazed White, or Glazed Black.
Beyond their aesthetic beauty, these devices are built to endure life’s unexpected moments. Whether it’s an accidental slip at the beach or rough tumble from a bustling night out, the HUAWEI Pura 80 Ultra remains unscathed thanks to its 2nd Gen Crystal Armor Kunlun Glass. Meanwhile, the HUAWEI Pura 80 Pro stays protected by its 2nd Gen Kunlun Glass. IP68 and IP69 dust and water resistance allows both devices to perform with impressive resilience.
Elevate Your Mobile Experience with Intelligent, Powerful, Immersive Performance
Everyday moments turn into immersive escapes with the stunning HUAWEI X-True Display™, which delivers ultra-bright, vivid visuals. Whether you’re scrolling through your feed or editing photos, your display remains fluid, vibrant, and easy on the eyes even under bright sunlight. This, along with Large Amplitude Dual Speakers, transforms the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro into your personal theater, concert hall, or gaming arena anytime, anywhere. Powered by EMUI 15, you can indulge in a more playful personalized smartphone experience with AI-powered interactive themes like Emoji Crush and Air Hoops.
Both devices offer a smarter experience with AI-powered features, such as the AI Smart Control Button. This gives you instant access to your favorite apps and tools, while also doubling as a fingerprint sensor to keep your phone secure. Feel like a professional photo editor and easily erase unwanted objects in your perfect shots using AI Remove. Keep your messages away from prying eyes with AI Messaging. Enjoy hands-free scrolling or screenshotting with Air Gesture, or communicate in any language with Real-Time Translation. Keep your voice heard during calls with AI Noise Cancellation.
A massive 5170mAh battery, along with ultra-fast 100W HUAWEI SuperCharge and 80W Wireless SuperCharge, keep the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro powered from early morning meetings to late-night catch-ups.
Frame the World in a Brand New Light with the HUAWEI Pura 80 Ultra and Pura 80 Pro, Available Now with Exclusive Service Offerings
See what lies ahead clearer, sharper, and more stunning than ever before with the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, now available in the Philippines. The HUAWEI Pura 80 Ultra retails for PHP 89,999 on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience Stores nationwide.
The HUAWEI Pura 80 Pro is priced at PHP 59,999 on Shopee, Lazada, TikTok, HUAWEI Online Store and HUAWEI Experience Stores nationwide.
The HUAWEI Pura 80 Ultra and Pura 80 Pro come with a free 1-Year 1-Time Accidental Damage Protection and 1-Year Battery Renewal Service from HUAWEI Care+, official APAC Region warranty coverage, Priority Maintenance Service, and free door-to-door collection and delivery for repairs
Get exclusive freebies when you purchase the HUAWEI Pura 80 Ultra or Pura 80 Pro. Enjoy a HUAWEI FreeClip, trade-in tokens worth PHP 8,000, HUAWEI Care+ worth PHP 7,199, and a HUAWEI WATCH GT 5 with the Pura 80 Ultra. For the Pura 80 Pro, receive PHP 5,000 trade-in tokens, HUAWEI Care+ worth PHP 5,999, and a HUAWEI WATCH GT 5. Promo runs until September 30, 2025.
To learn more about the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).
