Sony Philippines hosted an exclusive launch event at the Batangas Racing Circuit on January 22, 2025, unveiling the highly anticipated Sony Alpha 1 II and the FE 28-70mm F2 G Master lens (SEL2870GM). Bringing together photographers, videographers, and tech enthusiasts, the event underscored Sony’s commitment to pushing the boundaries of imaging innovation.
A Vision of Innovation
Shuhei Sugihara, Managing Director of Sony Philippines, opened the event by emphasizing the company’s vision of delivering Kando—a deep emotional connection through technology. He stated that they strive to create products that not only meet the technical demands of professionals but also inspire creativity and emotion.
Hands-On Demos by Industry Experts
Guest speakers Sherard Yu and Benjo Cabarro showcased the incredible capabilities of the new products through live demonstrations. Sherard, a Sony Alpha Professional, highlighted the Alpha 1 II’s AI-driven real-time tracking and 8K video recording, capturing race cars in dynamic motion with cinematic precision. Meanwhile, Benjo, a renowned motorsports photographer, demonstrated the camera’s 50.1MP sensor and lightning-fast autofocus, alongside the SEL2870GM’s sharpness and bokeh, in action-packed shots of high-speed racing.
Night Shoot: Portraits in Motion
The event concluded with a dramatic night shoot featuring sports cars, motorcycles, smoke machines, and rain simulation. Sherard and Benjo showcased the Alpha 1 II’s superior low-light performance and the SEL2870GM’s versatility, producing breathtaking portraits that exemplified Sony’s imaging excellence.
The Alpha 1 II: Redefining Professional Imaging
Sony’s Alpha 1 II builds on its predecessor with groundbreaking enhancements:
- High-Speed Performance: 50.1MP full-frame sensor with up to 120 AF/AE calculations per second.
- Advanced AI: Real-time recognition and tracking for unparalleled precision.
- Unmatched Video Capabilities: 8K 30p and 4K 120p recording with 15+ stops of dynamic range.
FE 28-70mm F2 G Master: Precision and Versatility
The SEL2870GM lens complements the Alpha 1 II with:
- Wide Aperture: Constant F2 for stunning bokeh and low-light performance.
- G Master Quality: Edge-to-edge sharpness with minimal distortion.
- Smooth Operation: Advanced focusing for both stills and video.
A New Era for Creators
Sony’s launch of the Alpha 1 II and SEL2870GM marks a milestone in imaging technology, empowering creators to push artistic boundaries. Both products are available nationwide through authorized Sony dealers.
For the latest updates, follow @Sonyphinc on Instagram and TikTok. The future of imaging is here—and it’s more powerful than ever.
