TUMI recently revealed the latest Alpha Collection at an exclusive event in Monarch Manila, presenting a sleek, modern take on its iconic travel and everyday bags. Designed for Gen Z and millennial movers, creators, and multi-hyphenates, the collection focuses on versatility, durability, and smart design.
The launch featured an immersive walkthrough divided into four zones:
Zone 1 – Evolution of Alpha:
Guests explored how the Alpha Collection has evolved from Alpha 2 to Alpha 4. The new design offers a sleeker profile, cleaner lines, and updated organizational systems, maintaining the signature TUMI DNA while adapting to modern professional needs.
Zone 2 – Styling for Every Lifestyle:
The collection was showcased across real-world scenarios — from boardrooms to campuses and creative studios. With structured brief packs, streamlined backpacks, expansion features, and tech-friendly compartments, Alpha proves it’s more than a travel bag — it’s a daily companion engineered for effortless efficiency.
Zone 3 – Engineered for Durability:
TUMI highlighted its signature FXT Ballistic Nylon, showing guests how Alpha withstands heavy use. Reinforced handles, heavy-duty zippers, and precision-engineered compartments demonstrate TUMI’s commitment to long-lasting, high-performance bags.
Zone 4 – Lando Norris Campaign:
The event wrapped up with TUMI’s global campaign featuring F1 Champion Lando Norris, whose fast-paced, globally mobile lifestyle reflects the Alpha spirit. The campaign emphasizes speed, precision, and efficiency, making Alpha relevant for young professionals on the move.
The Alpha Collection combines streamlined design, intuitive organization, tech integration, and durability in a contemporary silhouette that moves seamlessly from work to travel. It’s a refined, performance-driven solution for those who value both style and practicality.
The unveiling at Monarch Manila marks a new chapter for TUMI in the Philippines, offering a collection built not just for destinations but for how you move through the world.
Founded in 1975, TUMI is a leading international brand known for premium travel, business, and lifestyle accessories, committed to quality, design, and technical innovation.
Check out the latest Alpha Collection here: TUMI Philippines
