Makati, Philippines (December 4, 2025) – Sony Philippines gathered partners, creators, media, and brand supporters for a special Year-End Thanksgiving Celebration, marking another milestone year of innovation and community. The event also served as the official Philippine introduction of the highly anticipated Sony Alpha 7 V, the newest full-frame hybrid camera in the Alpha lineup.
A Celebration of Community and Creative Growth
The Thanksgiving event highlighted Sony’s appreciation for the photographers, media partners, content creators, and industry partners who continue to push creative boundaries with Sony gear. Guests enjoyed an evening of music, product showcases, and year-end recognition, reflecting on a year of growth for the local community.
Sony executives, Shuhei Sugihara, President and Managing Director, along with Kentaro Imamura, Marketing Director have expressed gratitude for the continued partnership and passion within the Filipino creator ecosystem–reaffirming the brand’s commitment to empowering storytellers with tools built for modern creative demands.
Introducing the Sony Alpha 7 V – The Next Generation Hybrid Camera
The highlight of the evening was the debut of the Sony Alpha 7 V, the latest hybrid full-frame camera in the Alpha lineup. Built for creators who need exceptional performance in both photo and video, it introduces a newly decorated 33.0 megapixel partially stacked Exmor RS full-frame sensor that delivers faster readout, reduced rolling shutter, and silent, high-speed shooting, allowing users to capture decisive moments with greater precision.
Powered by Sony’s next-generation AI-driven image processor, the Bionz XR2, the Alpha 7 V offers expanded subject recognition and reliable tracking across humans, animals, planes, trains,and cars. These improvements ensure consistent accuracy even in challenging lighting or fast-moving scenes, making the camera an excellent choice for weddings, travel, commercial work, and wildlife photography.
For videographers, this new camera enhances 4K creation with 7K oversampled footage, refined color processing, and improved heat management for extended recording. 4K 60p recording now utilizes the full-width of the sensor, with 4K 120p recording possible at Super 35 mode. Its upgraded 7.5-step image stabilization keeps handheld shots steady, while the camera’s refined ergonomics and menus improve overall workflow and comfort. Altogether, the Alpha 7 V stands as one of Sony’s most capable hybrid tolls–designed to meet the evolving needs of modern creators.
Expert Insights on the Alpha 7 V: A Creator-Led Panel Discussion
As part of the program, guests were treated to an engaging panel conversation featuring some of the country’s most respected Sony Alpha Professionals and product experts. The session brought together Pilar Bonnin, Nigel Laxamana, Nicco Valenzuela, Charisma Lico, and Jiggie Alejandrino, who shared their firsthand impressions of the Alpha 7 V and how its new capabilities adapt to real-world workflows across various genres.
Throughout the discussion, the speakers highlighted key improvements such as its enhanced autofocus precision, low-light reliability, and the flexibility of its newly developed sensor and stabilization system. They also showcased sample photos and videos captured using the Alpha 7 V, demonstrating how the camera performs across portraiture, commercial production, landscapes, and movement-heavy scenes. Their collective insights allowed guests to see the camerain action through the lens of seasoned professionals, reinforcing its position as a powerful, creator-focused hybrid tool for both photo and video.
Secure the Sony Alpha 7 V Before Anyone Else – Pre-Order Now
The wait is over: the Sony Alpha 7 V is officially open for pre-order in the Philippines from December 4, 2025 to January 18, 2026 at Sony Centres, participating dealers, and authorized retailers nationwide. The pre-order promotion offers exclusive bundles and cashback perks designed to give early adopters the best value as they upgrade to Sony’s newest hybrid camera.
For every pre-ordered Alpha 7 V unit, buyers will get an exclusive freebies worth PHP 9,200:one (1) Limited Edition PGYTech OneGo Lite Backpack and one (1) 128GB SD Card upon successful product registration at My Sony Rewards.
Pre-Order Mechanics
To secure a unit, customers may follow these steps:
- Visit any Sony Centre or authorized Sony dealer participating in the promotion.
- Pay the required PHP 5,000 down payment to officially reserve the Alpha 7 V.
- Once the unit becomes available, complete full payment at the same store.
- Register the Alpha 7 V on My Sony Rewards to claim the free PGYTech backpack and 128GB SD Card.
- Pre-order customers will also be eligible for exclusive cashback on select Sony lenses and accessories–offered on top of the existing November promotions.
The pre-order offer is available nationwide for a limited time and is valid only within the promotional period. For more information, visit this link.
