Sigma Corporation, a global leader in optical innovation, proudly announced the launch of four new lens models at a special event held at Studio J 2.0 in Sta. Mesa, Manila. The newly introduced lenses include the 28-45mm F1.8 DG DN Art, 28-105mm F2.8 DG DN Art, 10-18mm F2.8 DC DN Contemporary, and 18-50mm F2.8 DC DN Contemporary.

The event was graced by Kazuto Yamaki, CEO of Sigma Corporation, who traveled to the Philippines to personally present the latest products. He was joined by key representatives from JT Photoworld, Sigma’s official distributor in the Philippines, including General Manager Natty Tan, Managing Director Jerome Tan, Sales Manager Kenny Ryan Tabut, and Marketing Manager Dundee Asuncion.

In her opening remarks, Natty Tan expressed enthusiasm for the collaboration with Sigma, emphasizing the company’s dedication to innovation. “Sigma has always been at the forefront of delivering cutting-edge technology for photographers,” said Tan. “These new lenses are designed to elevate the artistic expression of photographers in the Philippines.”

Kazuto Yamaki expressed his gratitude for the warm reception and reiterated Sigma’s commitment to the local market. “We believe in the potential of Filipino photographers and aim to provide them with the best tools possible,” Yamaki stated. “Every lens is meticulously crafted in Japan to ensure the highest quality standards while remaining affordable. Our focus is solely on the imaging business, enabling us to lead in optical innovation.”

Introducing Sigma’s New Lens Lineup:

1. 28-45mm F1.8 DG DN Art

A high-performance zoom lens designed for full-frame mirrorless cameras, offering a bright F1.8 aperture, making it ideal for professional portraits, landscape, and video production.

Price: ₱88,990.00

2. 28-105mm F2.8 DG DN Art

A versatile zoom lens for full-frame mirrorless cameras, featuring a constant F2.8 aperture, perfect for events, portraits, and everyday photography.

Price: ₱94,990.00

3. 10-18mm F2.8 DC DN Contemporary

An ultra-wide zoom lens designed for APS-C mirrorless cameras, featuring a constant F2.8 aperture, offering superior low-light performance and wide-angle creative freedom.

Price: ₱42,990.00

4. 18-50mm F2.8 DC DN Contemporary

A compact standard zoom lens for Canon RF-mount APS-C mirrorless cameras, with a bright F2.8 aperture, ideal for versatile shooting from street photography to portraits.

Price: ₱35,990.00

The launch event included a hands-on experience for attendees to test the new lenses, showcasing their exceptional sharpness and performance. Participants were also treated to exciting raffle draws, with prizes including subscriptions to Radiant Photo, Sigma’s partner brand known for its powerful photo editing software.

Expert Insights on the New Lenses:

Prominent photographers shared their insights on Sigma’s new lenses:

• Vlad de Leon presented the 10-18mm F2.8 DC DN Contemporary, highlighting its versatility for landscape and architectural photography.
• Claire Sadanguel discussed the 28-105mm F2.8 DG DN Art, emphasizing its suitability for professional portrait and event photography.
• Jack Borja showcased the 28-45mm F1.8 DG DN Art, focusing on its capabilities for both stills and video production.

Commitment to the Photography Community:

Sigma Philippines, in collaboration with JT Photoworld, is dedicated to supporting the local photography community and fostering creativity. The company plans to roll out promotions and initiatives to make Sigma lenses accessible to a broader audience, along with future workshops aimed at further educating photographers about the new lens lineup.

For more information about the new lenses and upcoming events, follow Sigma Philippines on social media or visit their official website.